Иностранная литература
Производитель Berrett-Koehler

Описание:
Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business - putting the relationship with your customer first, rather than just making the sale. This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.

Описание:
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm - in which leaders "light a fire" under employees - actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone - not just select committees or working groups - enthusiastically committed to organizational transformation. This revised edition features new interviews - everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk - and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

Описание:
In Foundations of Human Resouce Development, Richard Swanson and Edward Holton provide an up-to-date overview of the HRD profession as well as the terminology and processes required for sound HRD research and practice. Swanson and Holton's work is supplemented with contributions from Alexandre Ardichvili, Theo J. Bastiaens, Thomas J. Chermack, Richard W. Herling, K. Peter Kuchinke, Sharon S. Naquin, Wendy E. A. Ruona, Richard J. Torraco, Greg G. Wang, and Karen E. Watkins. The book provides a basic understanding of the HRD models, processes, and history; critical theoretical and philosophical foundations of the field; learning and performance paradigms and models; HRD's role in high-level organizational and systems-level issues; training and development and organization development - including examples of best practices along with variations in core thinking, processes, interventions, and tools; and much more.

Описание:
Designed for use in undergraduate and graduate programs in organization development, management, human resource development, and industrial and organizational psychology, Organization Development provides readers with an overview of the field and acquaints them with the basic principles, practices, values, and skills of OD. Covering every aspect of the work of an OD professional and featuring numerous illustrative case studies, it shows how OD professionals actually get work and what the first steps in any OD effort should be. Author Gary McLean surveys different ways to assess an organizational situation - including a comparison of the Action Research and Appreciative Inquiry models - and provides forms for devising an action plan based on that assessment. He then looks at how to choose and implement a range of interventions at different levels, as well as how to evaluate the results of an intervention. Organization Development goes beyond the organizational level to look at the application of OD on community, national, regional, and global levels. And it successfully combines theory and practice; process and outcomes; performance and affective results; effectiveness and efficiency.