Gingko Press
Количество страниц 304

Описание:
As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.

Описание:
Over one thousand rings from Yves Gastou's personal collection are beautifully displayed and photographed in this sumptuous book. Gastou deals in 20th century decorative arts from his Parisian gallery, but perhaps his most passionate undertaking is in building his collection of Men's rings. His collection is as diverse as it is large; from ancient Egyptian examples to gothic masterpieces, and religious examples to memento mori, bikers rings to an entire chapter devoted to curiosities, Gastou has built an all-encompassing treasury. In silver or gold, set with jewels or skulls, sober or extravagant, ritual or rebellious, these pieces bear the imprint of a taste, that of the insatiable gallerist freely appropriating the different periods, it seems unlikely that another assemblage will ever rival Yves Gastou's fabulous collection.

Описание:
From hanging lights reminiscent of fireflies and flower bulbs, to honeycomb stools and bird's beak tongs, the type of household item that can be modelled on the natural world knows no bounds. The whole gamut of such items is here documented with over 800 images - from designer's sketchbooks through to finished products.