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HarperCollins Publishers
Автор Carter David E.



Letterheads might be thought of as a passe business need with the omnipresence of email communication. On the contrary, they have taken on new importance! Because letterheads are mailed less frequently, each one has the opportunity to have a greater impact on the reader than it would have in the pre-internet era. Letterheads are a vitally-important part of a company's corporate identity.
The challenge for the designer is to create a letterhead (or letterhead set) that will make a positive impression, appropriate for the firm's personality and corporate culture.
"The Big Book of Letterheads" contains over 330 examples of letterhead designs. Each one was specifically chosen for its visual interest and the positive statement it makes about the business it represents.
Use "The Big Book of Letterheads" as a reference and start creating well-designed, powerful pieces of communication.

The Big Book of Letterheads

Производитель: HarperCollins Publishers

Цена: 4460.00 руб.

Описание:
Letterheads might be thought of as a passe business need with the omnipresence of email communication. On the contrary, they have taken on new importance! Because letterheads are mailed less frequently, each one has the opportunity to have a greater impact on the reader than it would have in the pre-internet era. Letterheads are a vitally-important part of a company's corporate identity. The challenge for the designer is to create a letterhead (or letterhead set) that will make a positive impression, appropriate for the firm's personality and corporate culture. "The Big Book of Letterheads" contains over 330 examples of letterhead designs. Each one was specifically chosen for its visual interest and the positive statement it makes about the business it represents. Use "The Big Book of Letterheads" as a reference and start creating well-designed, powerful pieces of communication.


The Creativity series displays the best and brightest in advertising and design work from creative professionals around the world. "Creativity 36" features more than 1,000 colour photographs and illustrations and covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more. Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find "Creativity 36" an invaluable resource.

Creativity 36

Производитель: HarperCollins Publishers

Цена: 4920.00 руб.

Описание:
The Creativity series displays the best and brightest in advertising and design work from creative professionals around the world. "Creativity 36" features more than 1,000 colour photographs and illustrations and covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more. Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find "Creativity 36" an invaluable resource.


Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in "American Corporate Identity 2008", ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.

American Corporate Identity 2008

Производитель: HarperCollins Publishers

Цена: 4474.00 руб.

Описание:
Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in "American Corporate Identity 2008", ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.


The Big Book of Color in Design focuses on color as a tool to create moods and symbolic images. The book is categorized into 30 different sections, such as "classy", "hot", "regal", or "corporate". Each section features current graphic design projects that fit into these moods. 
For each of the featured projects, a "color chip" appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of use of color in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.

The Big Book of Color in Design

Производитель: HarperCollins Publishers

Цена: 1181.00 руб.

Описание:
The Big Book of Color in Design focuses on color as a tool to create moods and symbolic images. The book is categorized into 30 different sections, such as "classy", "hot", "regal", or "corporate". Each section features current graphic design projects that fit into these moods. For each of the featured projects, a "color chip" appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of use of color in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.



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