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Harvard Business School Publishing


Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. "The Harvard Business Review Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world. This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. Over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

Do You Want to Keep Your Customers Forever?

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. "The Harvard Business Review Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world. This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. Over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.


Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you are at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily demands of your work with speed, savvy, and effectiveness.
The latest volume in the series: Laying Off Employees
Implementing a layoff is one of the most difficult and painful challenges a manager can face. Handled skillfully and compassionately, a layoff can set your team--and your company--on a positive new path. But, when handled improperly, layoffs can have negative effects that impact morale, productivity and more.

Laying Off Employees

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you are at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily demands of your work with speed, savvy, and effectiveness. The latest volume in the series: Laying Off Employees Implementing a layoff is one of the most difficult and painful challenges a manager can face. Handled skillfully and compassionately, a layoff can set your team--and your company--on a positive new path. But, when handled improperly, layoffs can have negative effects that impact morale, productivity and more.


Corporate values and corporate operations have always been dynamically intertwined, but today more than ever the trend toward focusing on the social impact of the corporation is an inescapable reality that must be factored into managerial decision making. Instead of the utopian and sometimes anticapitalistic bias that marks much of applied business philosophy, this article presents a process of ethical inquiry that is immediately accessible to managers and executives. The process begins with 12 basic questions What is needed is a process of ethical inquiry that is immediately comprehensible to a group of executives and not predisposed to the utopian, and sometimes anticapitalistic, bias marking much of the work in applied business philosophy. First step is a set of 12 questions that draw on traditional philosophical frameworks but that avoid the level of abstraction normally associated with formal moral reasoning.

Ethics Without the Sermon

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Corporate values and corporate operations have always been dynamically intertwined, but today more than ever the trend toward focusing on the social impact of the corporation is an inescapable reality that must be factored into managerial decision making. Instead of the utopian and sometimes anticapitalistic bias that marks much of applied business philosophy, this article presents a process of ethical inquiry that is immediately accessible to managers and executives. The process begins with 12 basic questions What is needed is a process of ethical inquiry that is immediately comprehensible to a group of executives and not predisposed to the utopian, and sometimes anticapitalistic, bias marking much of the work in applied business philosophy. First step is a set of 12 questions that draw on traditional philosophical frameworks but that avoid the level of abstraction normally associated with formal moral reasoning.


Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out- with Lessons Learned. Concise and engaging, each volume in this series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience.
A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders.

Doing Business Ethically

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out- with Lessons Learned. Concise and engaging, each volume in this series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders.


When faced with packed schedules, endless emails, and towering in-boxes, it’s easy to become overwhelmed and ineffective at work. This guide will put readers back in charge of their time and workload by showing how to:
- Set goals and prioritize tasks
- Utilize appropriate scheduling tools
- Control distractions and interruptions
- Delegate wisely

Managing Time: Expert Solutions to Everyday Challenges

Производитель: Harvard Business School Publishing

Цена: 382.00 руб.

Описание:
When faced with packed schedules, endless emails, and towering in-boxes, it’s easy to become overwhelmed and ineffective at work. This guide will put readers back in charge of their time and workload by showing how to: - Set goals and prioritize tasks - Utilize appropriate scheduling tools - Control distractions and interruptions - Delegate wisely


Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily demands of your work with speed, savvy, and effectiveness.
The latest volume in the series: Managing Change
In order to remain competitive in increasingly aggressive markets managers must adopt a positive attitude towards change. Successful managers know how to embrace change with an open mind and use it as a stimulus for new ideas, enthusiasm and progress.
In Managing Change, you'll learn how to
- Recognize the importance of communicating throughout all phases of change
- Understand and address people's reactions to change
- Understand a systematic approach for creating and implementing change
- Prepare your unit or group to become change-ready

Managing Change

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily demands of your work with speed, savvy, and effectiveness. The latest volume in the series: Managing Change In order to remain competitive in increasingly aggressive markets managers must adopt a positive attitude towards change. Successful managers know how to embrace change with an open mind and use it as a stimulus for new ideas, enthusiasm and progress. In Managing Change, you'll learn how to - Recognize the importance of communicating throughout all phases of change - Understand and address people's reactions to change - Understand a systematic approach for creating and implementing change - Prepare your unit or group to become change-ready


What can you, as a manager, do to attract top talent and keep your company's high-performing employees? In Retaining Employees, you'll learn ways to stay competitive in the war for talent by using creative and effective retention strategies, including:
Managing or removing common obstacles to retention, such as burnout and work-life imbalance
Developing programs to better meet employees' diverse needs and interests
Hiring the right employees in order to improve retention

Retaining Employees

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
What can you, as a manager, do to attract top talent and keep your company's high-performing employees? In Retaining Employees, you'll learn ways to stay competitive in the war for talent by using creative and effective retention strategies, including: Managing or removing common obstacles to retention, such as burnout and work-life imbalance Developing programs to better meet employees' diverse needs and interests Hiring the right employees in order to improve retention


Significant change in groups of any size - from small organizations to large communities to entire societies - has traditionally come about through top-down initiatives such as hiring experts or importing best-of-breed practices. Such methods usually result in companywide rollouts of templates that do little to get people excited, or countless government policy initiatives that seem indistinguishable to people on the ground. This is the conventional social engineering approach to making change. But within almost every group, there are a few individuals who find unique ways to look at problems that seem impossible to solve. Although these change agents start out with the same tools and access to resources as their peers, they are able to see solutions where others do not. These positive deviants are the key, the authors believe, to a better way of creating change. With inspiring and insightful stories, the authors show the phenomenal success of the positive-deviance approach in alleviating some of the world's toughest, most complicated and diverse problems such as malnutrition in Vietnam, female circumcision in Egypt (a practice dating back thousands of years), and the rise of MRSA infections in hospitals around the world. In later chapters, they highlight the core principles and themes underlying the PD approach, such as: acting your way into a new way of thinking; suppressing the social immune defense response; working backward from the solution space; and, making the group the guru. The book makes a powerful case for a fresh and surprising alternative to our standard, top-down models of problem solving and of leadership.

The Power of Positive Deviance

Производитель: Harvard Business School Publishing

Цена: 1906.00 руб.

Описание:
Significant change in groups of any size - from small organizations to large communities to entire societies - has traditionally come about through top-down initiatives such as hiring experts or importing best-of-breed practices. Such methods usually result in companywide rollouts of templates that do little to get people excited, or countless government policy initiatives that seem indistinguishable to people on the ground. This is the conventional social engineering approach to making change. But within almost every group, there are a few individuals who find unique ways to look at problems that seem impossible to solve. Although these change agents start out with the same tools and access to resources as their peers, they are able to see solutions where others do not. These positive deviants are the key, the authors believe, to a better way of creating change. With inspiring and insightful stories, the authors show the phenomenal success of the positive-deviance approach in alleviating some of the world's toughest, most complicated and diverse problems such as malnutrition in Vietnam, female circumcision in Egypt (a practice dating back thousands of years), and the rise of MRSA infections in hospitals around the world. In later chapters, they highlight the core principles and themes underlying the PD approach, such as: acting your way into a new way of thinking; suppressing the social immune defense response; working backward from the solution space; and, making the group the guru. The book makes a powerful case for a fresh and surprising alternative to our standard, top-down models of problem solving and of leadership.


This book reinvents corporate boards for the twenty-first century. Business scandals from Enron to WorldCom have escalated concerns about corporate governance into a full-blown crisis. Institutional investors and legislators have dominated the debate and enacted important changes in corporate accounting and other areas. But Colin B. Carter and Jay W. Lorsch say that we must now focus on the performance of corporate boards. This timely book argues that boards are being pressed to perform unrealistic duties given their traditional structure, processes, and membership. Carter and Lorsch propose a strategic redesign of boards - making them better attuned to their oversight, decision-making, and advisory roles - to enable directors to successfully meet twenty-first century challenges.Based on the authors' deep expertise and longtime experience working with boards around the world, and on a probing survey of CEOs, Carter and Lorsch help boards to develop a realistic value proposition customized to the company they serve. The authors explore the core dilemmas and responsibilities boards face, and outline a framework for designing the most effective structure, makeup, size, and culture. This book provides a candid account of the current state of boards and points the way in a time of crisis and change.

Back to the Drawing Board

Производитель: Harvard Business School Publishing

Цена: 309.00 руб.

Описание:
This book reinvents corporate boards for the twenty-first century. Business scandals from Enron to WorldCom have escalated concerns about corporate governance into a full-blown crisis. Institutional investors and legislators have dominated the debate and enacted important changes in corporate accounting and other areas. But Colin B. Carter and Jay W. Lorsch say that we must now focus on the performance of corporate boards. This timely book argues that boards are being pressed to perform unrealistic duties given their traditional structure, processes, and membership. Carter and Lorsch propose a strategic redesign of boards - making them better attuned to their oversight, decision-making, and advisory roles - to enable directors to successfully meet twenty-first century challenges.Based on the authors' deep expertise and longtime experience working with boards around the world, and on a probing survey of CEOs, Carter and Lorsch help boards to develop a realistic value proposition customized to the company they serve. The authors explore the core dilemmas and responsibilities boards face, and outline a framework for designing the most effective structure, makeup, size, and culture. This book provides a candid account of the current state of boards and points the way in a time of crisis and change.


Offers managers and professionals the fundamental information they need to stay competitive in a fast-moving world.

On Leadership

Производитель: Harvard Business School Publishing

Цена: 2795.00 руб.

Описание:
Offers managers and professionals the fundamental information they need to stay competitive in a fast-moving world.


Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A.

How To Write A Great Business Plan

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A.


Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice many of which still speak to and influence us today. "The HBR Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world and will change how you think about the business world today. Ralph Stayer, head of family owned Johnsonville Sausage, saw that his employees were bored, made dumb mistakes, and didn't care. By teaching himself to step back while teaching his employees to jump forward, he changed his workforce into self starting, responsibility grabbing, independent thinkers. In this classic article, Stayer describes how to let your employees manage themselves for greater productivity.

How I Learned To Let My Workers Lead

Производитель: Harvard Business School Publishing

Цена: 206.00 руб.

Описание:
Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice many of which still speak to and influence us today. "The HBR Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world and will change how you think about the business world today. Ralph Stayer, head of family owned Johnsonville Sausage, saw that his employees were bored, made dumb mistakes, and didn't care. By teaching himself to step back while teaching his employees to jump forward, he changed his workforce into self starting, responsibility grabbing, independent thinkers. In this classic article, Stayer describes how to let your employees manage themselves for greater productivity.



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