Производитель: Hodder&Stoughton
Цена: 2125.00 руб.
Описание:
Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!
Производитель: Hodder&Stoughton
Цена: 1975.00 руб.
Описание:
Mussolini's Italy is a compelling introduction to this infamous fascist dictator and his extraordinary rule. Though sometimes regarded as a farcical ruler, Mussolini's 'brutal friendship' with Hitler and his tyrannical killing of over a million people cannot be ignored as crucial aspects of modern European history. David Evans' pacy and nuanced analysis of the rise and fall of this colourful yet dangerous dictator, will keep you gripped from beginning to end.
Производитель: Hodder&Stoughton
Цена: 898.00 руб.
Описание:
This title has been successful since the first edition published in 1992. DTI statistics show that at the beginning of 2004 there were 4.3m business enterprises in the UK, a third of a million up on 2003. Of these 99.3% are classed as small businesses (0-49 employees) so the potential customer base is huge. As unemployment figures continue to rise so do the number of people setting up in business for themselves (especially those over 40) but the failure rate is high. For anyone thinking of starting up their own business or who is already under way with a new enterprise and wondering what to do next TEACH YOURSELF SETTING UP A SMALL BUSINESS is the ideal starting point. It contains the advice you would expect to find but it also offers very practical hints from two people who have done it themselves. TEACH YOURSELF SETTING UP A SMALL BUSINESS helps you to identify your product or service, consider the marketing and financing required, and suggests where to go for further advice. Starting your own business can be a daunting prospect. In addition to helping with the everyday aspects of running a small business, the authors give guidance on specialised areas such as legal requirements, self assessment for income tax, opening a retail or office-based business, staff selection and marketing. "Key facts" boxes in each chapter give a checklist of important points at each stage. This new edition is fully updated to take account of all new legislation, including the European Directive on flexible working, the Employment Equality (Sexual Orientation) Regulations 2003 and the age discrimination legislation due to come in on 1st October 2006. In addition it has been updated to take account of the rapid change in supporting technology for the small business.
Производитель: Hodder&Stoughton
Цена: 1466.00 руб.
Описание:
TEACH YOURSELF SMALL BUSINESS ACCOUNTING is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one.
Производитель: Hodder&Stoughton
Цена: 1845.00 руб.
Описание:
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, letters to reports to produce sharper and more productive copy through the power of persuasion.
Производитель: Hodder&Stoughton
Цена: 985.00 руб.
Описание:
Theodore Boone, courtroom hero and the only kid lawyer in town, is facing a tough week at school with his exams. But things take a turn for the worse when a huge scandal is revealed - by none other than his best friend, April. And when April makes a decision that Theodore advises against, the scandal suddenly blows up and is all over the news. Their futures are on the line and April's running scared. Can Theodore find a way to reverse the damage and save several lives from ruin?
Производитель: Hodder&Stoughton
Цена: 811.00 руб.
Описание:
A brilliantly funny Christmas picture book from the bestselling author of Oi Frog!
'Twas the night before the night before Christmas (That's Christmas Eve Eve).
And Santa was wiping his brow on his sleeve.
Green elves were sewing, Blue elves were counting, Red elves were carving,
The pressure was mounting!
It's the day before Christmas Eve and Santa is ever so busy ... he's got presents to wrap, reindeer to wake and a sleigh to start. But has he forgotten something? And, more importantly, will he be ready in time?
Inspired by Clement C. Moore's classic festive poem, this hilarious, rhyming picture book is sure to have you ho ho ho-ing!
Производитель: Hodder&Stoughton
Цена: 1047.00 руб.
Описание:
Written by Naoki Higashida when he was only thirteen, this remarkable book provides a rare insight into the often baffling behaviour of autistic children. Using a question and answer format, Naoki explains things like why he talks loudly or repeats the same questions, what causes him to have panic attacks, and why he likes to jump. He also shows the way he thinks and feels about his world - other people, nature, time and beauty, and himself. Abundantly proving that people with autism do possess imagination, humour and empathy, he also makes clear how badly they need our compassion, patience and understanding.
David Mitchell and his wife have translated Naoki's book so that it might help others dealing with autism and generally illuminate a little-understood condition. It gives us an exceptional chance to enter the mind of another and see the world from a strange and fascinating perspective.
The book also features eleven original illustrations, inspired by Naoki's words, by the artistic duo Kai and Sunny.
Производитель: Hodder&Stoughton
Цена: 899.00 руб.
Описание:
Discover how you can cut the stress, catch up on sleep and breathe a little easier with 50 practical tips to really make you feel happier!
The world is a pretty stressful place, especially right now, and we all need some help reminding us to take care of ourselves. But the good news is that there are loads of easy tips and tricks to keep yourself feeling happy, from customising your own bedtime ritual to how to resolve arguments with your parents. Complete with simple breathing exercises, yoga poses and even advice on the best food to eat when you're feeling down, this is a one-stop guide to transform worried kids into happy, confident ones.
Author Suzy Reading, a mum of two as well as being a chartered psychologist and yoga teacher, knows that the emotional wellbeing of children is just as important as their physical health. Good mental health allows children to develop the resilience to cope with whatever life throws at them and grow into well-rounded, healthy adults. Funny, engaging and practical and brought to life with illustrations by Alex Paterson - this is the ideal book to help readers cope with their emotions and face each day raring to go.
Производитель: Hodder&Stoughton
Цена: 716.00 руб.
Описание:
The astonishing international bestseller that chronicles how a brain scientist's own stroke led to enlightenment.
On the morning of the 10th December 1996, Jill Bolte Taylor, a thirty seven year old Harvard-trained brain scientist experienced a massive stroke when a blood vessel exploded in the left side of her brain.
A neuroanatomist by profession, she observed her own mind completely deteriorate to the point that she lost the ability to walk, talk, read, write, or recall any of her life, all within the space of four hours. As the damaged left side of her brain - the rational, logical, detail and time-oriented side - swung in an out of function, Taylor alternated between two distinct and opposite realities: the euphoric Nirvana of the intuitive and emotional right brain, in which she felt a sense of complete well-being and peace; and the logical left brain, that realized Jill was having a stroke and enabled her to seek help before she was lost completely.
In "My Stroke of Insight: A Brain Scientist's Personal Journey", Taylor brings to light a new perspective on the brain and it's capacity for recovery that she gained through the intimate experience of awakening her own injured mind. The journey to recovery took eight years for Jill to feel completely healed. Using her knowledge of how the brain works, her respect for the cells composing her human form, and an amazing mother, Taylor completely repaired her mind and recalibrated her understanding of the world according to the insight gained from her right brain that December morning.
Производитель: Hodder&Stoughton
Цена: 881.00 руб.
Описание:
From the bestselling, award-winning author of You Are Awesome comes the much-anticipated follow up, "Dare to Be You.
What would you dare to try if you stopped worrying about fitting in?
If you're the kind of person who thinks: I don't like standing out from the crowd... I wish I could be more like the cool kids... There's no point trying to change things... then this book is for you.
Because guess what? There's no such thing as normal.
Drawing examples from sport, science and even business, "Dare to Be You" empowers young readers to follow their own path, love what makes them different and question the world around them. With You Are Awesome's trademark mix of hilarious text, stylish illustration, personal insights and inspiring real-life examples, including Greta Thunberg and Malala Yousafzai, Matthew Syed introduces children to the power of diverse thinking.
When you stop doubting yourself, embrace change and let your kindness loose, you become your own action hero. This groundbreaking, practical and positive book will help kids develop the inner confidence to grow into happy adults who know and, more importantly, LIKE - themselves.