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Goh Chok Tong was an improbable Prime Minister for an unlikely country. He had neither the connections nor the cunning to rise to the top, and was even once famously derided by his mentor Lee Kuan Yew for being "wooden" in his communication skills. Except for an imposing height most unusual in this part of the world, he was an ordinary man. He lost his father at a young age, lived in a two bedroom public flat with his mother and four siblings and needed a government bursary to complete university. Yet somehow he succeeded. Tall Order tells the extraordinary story of his life and career over half a century, revealing how Singapore's second Prime Minister rose through a combination of strength, wit and a political nous which many, including himself, did not know he had. In this first of two volumes, Goh navigated years of a challenging apprenticeship to Lee, scoring numerous policy successes but also suffering political blows and humiliation. He was the man who first made Neptune Orient Lines, Singapore's national carrier, profitable, before entering politics. The stellar corporate stint was followed by his many novel policies and institutions that have since become household names in the country: Medisave, Total Defence, Residents Committee and Nominated Member of Parliament. But the highlights were counterposed by setbacks, including overseeing the People's Action Party's first electoral defeat after independence at the Anson by-election. In the hands of acclaimed author and journalist Peh Shing Huei, this authorised biography reveals the private deliberations and negotiations between Goh and Lee before the maiden leadership transfer of independent Singapore. Tall Order is the first biography of Goh. This riveting book offers rare insights into Singapore's biggest and most important political and economic stories.

Tall Order: The Goh Chok Tong Story. Volume 1

Производитель: Marston Book Services

Цена: 6893.00 руб.

Описание:
Goh Chok Tong was an improbable Prime Minister for an unlikely country. He had neither the connections nor the cunning to rise to the top, and was even once famously derided by his mentor Lee Kuan Yew for being "wooden" in his communication skills. Except for an imposing height most unusual in this part of the world, he was an ordinary man. He lost his father at a young age, lived in a two bedroom public flat with his mother and four siblings and needed a government bursary to complete university. Yet somehow he succeeded. Tall Order tells the extraordinary story of his life and career over half a century, revealing how Singapore's second Prime Minister rose through a combination of strength, wit and a political nous which many, including himself, did not know he had. In this first of two volumes, Goh navigated years of a challenging apprenticeship to Lee, scoring numerous policy successes but also suffering political blows and humiliation. He was the man who first made Neptune Orient Lines, Singapore's national carrier, profitable, before entering politics. The stellar corporate stint was followed by his many novel policies and institutions that have since become household names in the country: Medisave, Total Defence, Residents Committee and Nominated Member of Parliament. But the highlights were counterposed by setbacks, including overseeing the People's Action Party's first electoral defeat after independence at the Anson by-election. In the hands of acclaimed author and journalist Peh Shing Huei, this authorised biography reveals the private deliberations and negotiations between Goh and Lee before the maiden leadership transfer of independent Singapore. Tall Order is the first biography of Goh. This riveting book offers rare insights into Singapore's biggest and most important political and economic stories.


Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in it's depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with it's focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Asian Competitors. Marketing For Competitiveness In The Age Of Digital Consumers

Производитель: Marston Book Services

Цена: 6893.00 руб.

Описание:
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in it's depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with it's focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.



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