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Описание:
Goh Chok Tong was an improbable Prime Minister for an unlikely country. He had neither the connections nor the cunning to rise to the top, and was even once famously derided by his mentor Lee Kuan Yew for being "wooden" in his communication skills. Except for an imposing height most unusual in this part of the world, he was an ordinary man. He lost his father at a young age, lived in a two bedroom public flat with his mother and four siblings and needed a government bursary to complete university. Yet somehow he succeeded. Tall Order tells the extraordinary story of his life and career over half a century, revealing how Singapore's second Prime Minister rose through a combination of strength, wit and a political nous which many, including himself, did not know he had. In this first of two volumes, Goh navigated years of a challenging apprenticeship to Lee, scoring numerous policy successes but also suffering political blows and humiliation. He was the man who first made Neptune Orient Lines, Singapore's national carrier, profitable, before entering politics. The stellar corporate stint was followed by his many novel policies and institutions that have since become household names in the country: Medisave, Total Defence, Residents Committee and Nominated Member of Parliament. But the highlights were counterposed by setbacks, including overseeing the People's Action Party's first electoral defeat after independence at the Anson by-election. In the hands of acclaimed author and journalist Peh Shing Huei, this authorised biography reveals the private deliberations and negotiations between Goh and Lee before the maiden leadership transfer of independent Singapore. Tall Order is the first biography of Goh. This riveting book offers rare insights into Singapore's biggest and most important political and economic stories.

Описание:
RevMED teaches students how to interpret clinical cases by presenting key details of the history and examination of a patient and making them choose between five plausible options. RevMED contains questions on a broad variety of topics in general medicine and surgery that range in difficulty to cover the basics, but also challenge even the most able students. The explanations include up-to-date guidelines and a thorough exploration of not only the correct answer, but a breakdown of the incorrect options as well. Therefore, each SBA is a form of case-based tutorial that can succinctly communicate a concept in general medicine or surgery. Question books are an exceptionally useful resource for medical students preparing for their clinical exams. RevMED is designed by medical students who recently sat clinical written examinations and has been reviewed by doctors/professors thereby combining clinical accuracy with a student-friendly delivery.

Описание:
Patterns of the Future explains the current world using the theory of long-term development waves (Kondratiev waves). Markku Wilenius, Professor of Futures Studies, argues that we are now entering the sixth wave: the age of intelligent, integrated technologies, helping to restore the balance between humans, technology and nature by radically improved material and energy efficiency and a wiser use of human potential. The unfolding sixth wave will challenge our current values, institutions and business models. Using a systems-based approach, Patterns of the Future analyses how corporations and the public sector can navigate in the sixth wave. Case studies look at specific examples of this, using high-profile companies to demonstrate both the best (and worst) case scenarios of innovation for change. This book spans concepts from multiple disciplines in the social sciences, making it relevant not only to undergraduate and graduate students in futures studies, environmental studies, economics, and business, but also national policymakers, think tanks, corporate operators and indeed for any one seriously interested in the future.

Описание:
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in it's depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with it's focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Описание:
This book won the INDIEFAB 2015 Bronze Award for Science (Adult nonfiction). Genetically modified organisms (GMOs) including plants and the foods made from them, are a hot topic of debate today, but soon related technology could go much further and literally change what it means to be human. Scientists are on the verge of being able to create people who are GMOs. Should they do it? Could we become a healthier and "better" species or might eugenics go viral leading to a real, new world of genetic dystopia? GMO Sapiens tackles such questions by taking a fresh look at the cutting-edge biotech discoveries that have made genetically modified people possible. Bioengineering, genomics, synthetic biology, and stem cells are changing sci-fi into reality before our eyes. This book will capture your imagination with it's clear, approachable writing style. It will draw you into the fascinating discussion of the life-changing science of human genetic modification.

Описание:
This book follows the historical trail by which humanity has determined the shape and internal structure of the Earth. It is a story that bears on aspects of the history of science, the history of philosophy and the history of mathematics. At the heart of the narrative is the important philosophical practice of performing thought experiments - that is, the art of considering an idealized experiment in the mind. This powerful technique has been used by all the great historical practitioners of science and mathematics, and this book looks specifically at the long history of considering what would happen if an object could be dropped into a tunnel that cuts all the way through the Earth's interior. Indeed, the story begins with a historical whodunit, tracing back through the historical literature the origins of what is now a classic, textbook problem in simple harmonic motion.