Marston Book Services
Длина 246

Описание:
What has ethics got to do with my job? How can I take on ethical responsibility and help to make my company more successful at the same time? Although "ethical responsibility" has become something of a catchphrase these days, most people only have a vague idea what it means and how it can be demonstrated in actual practice. Disasters like the Volkswagen's emission scandal, the oil spill in the Gulf of Mexico, the nuclear meltdown of Fukushima, the global financial crisis, and countless lesser-known cases of damage to human beings and the environment are the result of unethically irresponsible business practices. Efforts to maximize profits frequently lead to reckless behavior, as those in charge focus on short-term benefits and ignore social and environmental risks. Their actions have negative consequences, not only for the victims but, in many cases, for the perpetrators themselves too. Aggrieved interest groups or disadvantaged stakeholders may react with strikes, public protests, or boycotts, jeopardizing their reputation and profitability. This textbook, Applied Business Ethics, is the result of many years of research work and lecturing, and is an attempt to present the most important principles and the latest approaches in business ethics to students, teachers, and business practitioners alike, and help them to make business decisions that everyone concerned will benefit from, rather than just a few fortunate stakeholders. The author illustrates his theoretical subject matter with practical examples of real-life situations and provides numerous exercises to help the reader grasp complex issues, moral dilemmas, and business risks better. In clear, accessible, and easily understandable terms, he demonstrates how ways of finding satisfactory solutions can be found in a systematic way thanks to interdisciplinary research and philosophical reflection.

Описание:
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and it's practical application in managerial decision-making. It integrates the "new" relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.

Описание:
Treasures of Botanical Art reveals the history of botanical painting, it's beauty and science, with works from two renowned collections and over one hundred significant artists, dating from the late 1400s through to today. Paintings featured from the Kew collection include works by well-known artists the Bauer brothers, Redoute, Ehret, Fitch, Lilian Snelling and Margaret Mee as well as many lesser known artists. Contemporary works are featured from the Sherwood collection by a host of international artists. Over 200 stunning botanical paintings are showcased in this gift book, accompanied with informative text on the origins, history and relevance of botanical art, as well as information on the plants themselves. Biographies of over 120 artists are provided at the end of the book, revealing the historical and international background of this genre.