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Simon & Schuster
Год издания 2007



Not-so-poor-anymore Eliza has traded babysitting for velvet-rope-sitting. And Jacqui, in an odd twist, is doing all the babysitting because Mara's up every night doing her best second-rate party girl impression at the hot club where Eliza works. At first it's annoying, but the new au pair, Philippe, is sexy and French but off-limits to Jacqui, who claims she's sworn off guys.
Your favorite bikini-clad au pairs are back. But this summer, if it's possible, they will have more fun, more sun, and more romance than they know how to handle.

Skinny-dipping

Производитель: Simon & Schuster

Цена: 826.00 руб.

Описание:
Not-so-poor-anymore Eliza has traded babysitting for velvet-rope-sitting. And Jacqui, in an odd twist, is doing all the babysitting because Mara's up every night doing her best second-rate party girl impression at the hot club where Eliza works. At first it's annoying, but the new au pair, Philippe, is sexy and French but off-limits to Jacqui, who claims she's sworn off guys. Your favorite bikini-clad au pairs are back. But this summer, if it's possible, they will have more fun, more sun, and more romance than they know how to handle.


Four very different women navigate one of life's most wonderful and perilous transitions: the journey of new motherhood.
Rebecca Rothstein Rabinowitz is a plump, sexy chef who has a wonderful husband, a restaurant that's received citywide acclaim, a beautiful baby girl and the mother-in-law from hell. Kelly Day's life looks picture-perfect. But behind the doors, she's struggling to balance work, motherhood and marriage, while dealing with an unemployed husband who seems content to channel-surf for eight hours a day. Ayinde Towne's already on shaky ground, when her basketball superstar husband breaks her trust at the most vulnerable moment in her life, putting their marriage in peril - and thrusting their new family further into the public eye. Then there's Lia Frederick, a Philadelphia native who has left Los Angeles behind, along with her glamorous Hollywood career, her husband, and a tragic secret.
With her trademark warmth and humor, Weiner tells the story of what happens after happily ever after.

CD-ROM. Little Earthquakes (количество CD дисков: 5)

Производитель: Simon & Schuster

Цена: 1518.00 руб.

Описание:
Four very different women navigate one of life's most wonderful and perilous transitions: the journey of new motherhood. Rebecca Rothstein Rabinowitz is a plump, sexy chef who has a wonderful husband, a restaurant that's received citywide acclaim, a beautiful baby girl and the mother-in-law from hell. Kelly Day's life looks picture-perfect. But behind the doors, she's struggling to balance work, motherhood and marriage, while dealing with an unemployed husband who seems content to channel-surf for eight hours a day. Ayinde Towne's already on shaky ground, when her basketball superstar husband breaks her trust at the most vulnerable moment in her life, putting their marriage in peril - and thrusting their new family further into the public eye. Then there's Lia Frederick, a Philadelphia native who has left Los Angeles behind, along with her glamorous Hollywood career, her husband, and a tragic secret. With her trademark warmth and humor, Weiner tells the story of what happens after happily ever after.


In Wolves Eat Dogs, beloved detective Arkady Renko enters the privileged world of Russia's new billionaire class. The grandest of them all, a self-made powerhouse named Pasha Ivanov, has apparently leapt to his death from the palatial splendor of his ultra-modern Moscow condominium. While there are no signs pointing to homicide, there is one troubling and puzzling bit of evidence...in Ivanov's bedroom closet, there's a mountain of salt.
Ivanov's demise ultimately leads Renko on a journey through Chernobyl's netherworld. The crimes he uncovers and the secrets they reveal about the New Russia, make for a tense, unforgettable adventure.

CD-ROM. Wolves Eat Dogs (количество CD дисков: 5)

Производитель: Simon & Schuster

Цена: 1518.00 руб.

Описание:
In Wolves Eat Dogs, beloved detective Arkady Renko enters the privileged world of Russia's new billionaire class. The grandest of them all, a self-made powerhouse named Pasha Ivanov, has apparently leapt to his death from the palatial splendor of his ultra-modern Moscow condominium. While there are no signs pointing to homicide, there is one troubling and puzzling bit of evidence...in Ivanov's bedroom closet, there's a mountain of salt. Ivanov's demise ultimately leads Renko on a journey through Chernobyl's netherworld. The crimes he uncovers and the secrets they reveal about the New Russia, make for a tense, unforgettable adventure.


In this shocking and illuminating road trip through an America ravaged by debt, award-winning film director James Scurlock examines our multitrillion-dollar addiction to easy credit in all of its absurdities and contradictions.
Maxed Out ventures beyond the mind-numbing statistics to expose a financial industry spinning wildly out of control. From the gilded master-planned communities of Northern Las Vegas to the shotgun shacks of the Deep South, the world's largest financial institutions are trolling for customers, hooking the nouveau riche and the poor alike with promises of cheap and easy credit. Maxed Out exposes how Wall Street and Congress spawned the subprime mortgage crisis and reveals how credit card issuers form multimillion-dollar partnerships with universities - paying them millions for access to their students' personal information, setting kids up for financial ruin before their first job. The industry's final frontier, "debt buying", is a veritable Wild West in which ambitious young men make quick fortunes off the misery and misfortune of others.
Hilarious, fascinating, and deeply disturbing, Maxed Out is one man's answer to modern America's most pressing question, "Why can't we get out of debt?"

Maxed Out: Hard Times in the Age of Easy Credit

Производитель: Simon & Schuster

Цена: 1107.00 руб.

Описание:
In this shocking and illuminating road trip through an America ravaged by debt, award-winning film director James Scurlock examines our multitrillion-dollar addiction to easy credit in all of its absurdities and contradictions. Maxed Out ventures beyond the mind-numbing statistics to expose a financial industry spinning wildly out of control. From the gilded master-planned communities of Northern Las Vegas to the shotgun shacks of the Deep South, the world's largest financial institutions are trolling for customers, hooking the nouveau riche and the poor alike with promises of cheap and easy credit. Maxed Out exposes how Wall Street and Congress spawned the subprime mortgage crisis and reveals how credit card issuers form multimillion-dollar partnerships with universities - paying them millions for access to their students' personal information, setting kids up for financial ruin before their first job. The industry's final frontier, "debt buying", is a veritable Wild West in which ambitious young men make quick fortunes off the misery and misfortune of others. Hilarious, fascinating, and deeply disturbing, Maxed Out is one man's answer to modern America's most pressing question, "Why can't we get out of debt?"


When he was seventeen, motorcycle stunt rider Johnny Blaze proved he would do anything to save his terminally ill father - even make a deal with the sinister Mephistopheles that would cost him everything, from the woman he loved, the beautiful Roxanne Simpson, to Johnny's own immortal soul.
Years later, as Roxanne reenters Johnny's life, Mephistopheles returns to collect on his part of the deal... and as night falls and evil rises, Johnny Blaze becomes his bounty hunter - the Ghost Rider - a flaming host of vengeance and twisted justice annihilating anything daring to escape from the depths of the abyss.
Now charged with destroying Mephistopheles' greatest nemesis, Blackheart, Johnny Blaze's curse becomes his power, and perhaps his destiny...

Ghost Rider

Производитель: Simon & Schuster

Цена: 806.00 руб.

Описание:
When he was seventeen, motorcycle stunt rider Johnny Blaze proved he would do anything to save his terminally ill father - even make a deal with the sinister Mephistopheles that would cost him everything, from the woman he loved, the beautiful Roxanne Simpson, to Johnny's own immortal soul. Years later, as Roxanne reenters Johnny's life, Mephistopheles returns to collect on his part of the deal... and as night falls and evil rises, Johnny Blaze becomes his bounty hunter - the Ghost Rider - a flaming host of vengeance and twisted justice annihilating anything daring to escape from the depths of the abyss. Now charged with destroying Mephistopheles' greatest nemesis, Blackheart, Johnny Blaze's curse becomes his power, and perhaps his destiny...


Alicia knows her Spanish cousin, Nina, is the hottest thing to come from Europe since Versace and Prada. But when Nina arrives from Spain and starts flirting with all the Briarwood boys, including Massie's crush, the Clique decides that foreign imports are totally Out! Alicia is forced to choose between her friends and her own overexposed flesh and blood... especially when Nina is clearly edging in on Massie's territory. Will Nina make every boy in Westchester fall in love with her? Or will Massie toss her out faster than last season's Seven's jeans...?

Invasion of the Boy Snatchers

Производитель: Simon & Schuster

Цена: 810.00 руб.

Описание:
Alicia knows her Spanish cousin, Nina, is the hottest thing to come from Europe since Versace and Prada. But when Nina arrives from Spain and starts flirting with all the Briarwood boys, including Massie's crush, the Clique decides that foreign imports are totally Out! Alicia is forced to choose between her friends and her own overexposed flesh and blood... especially when Nina is clearly edging in on Massie's territory. Will Nina make every boy in Westchester fall in love with her? Or will Massie toss her out faster than last season's Seven's jeans...?


Just weeks before Christmas and the girls are busy at the Body Alive Dance Studio. As Alicia and her exhausted dance friends change out of their Nuala gear (not just for yoga anymore), they discuss their plans for the weekend. Alicia is hands down the most popular girl in the class, not only because she's the best dancer, but because Massie isn't there. Massie hates to dance, so for three hours a week on Tuesday and Thursday, Alicia is the alpha female. And she absolutely loves it. Is the Clique about to be turned upside down?

Revenge of the Wannabes

Производитель: Simon & Schuster

Цена: 810.00 руб.

Описание:
Just weeks before Christmas and the girls are busy at the Body Alive Dance Studio. As Alicia and her exhausted dance friends change out of their Nuala gear (not just for yoga anymore), they discuss their plans for the weekend. Alicia is hands down the most popular girl in the class, not only because she's the best dancer, but because Massie isn't there. Massie hates to dance, so for three hours a week on Tuesday and Thursday, Alicia is the alpha female. And she absolutely loves it. Is the Clique about to be turned upside down?


For Connor, these are testing times aboard notorious pirate ship, The Diablo - not least when Captain Wrathe's obnoxious nephew Moonshine joins the crew. And, as things reach breaking point, Connor finds himself crossing a line from which there is no return. Meanwhile Grace and Lorcan journey to Sanctuary, a mountain retreat presided over by vampirate guru, Mosh Zu Kamal. If anyone can heal Lorcan's blindness, it's Mosh Zu, but he's more interested in Grace. Combatting danger on all sides, Grace realises her fate is inextricably bound up with the vampirates...

Blood Captain

Производитель: Simon & Schuster

Цена: 944.00 руб.

Описание:
For Connor, these are testing times aboard notorious pirate ship, The Diablo - not least when Captain Wrathe's obnoxious nephew Moonshine joins the crew. And, as things reach breaking point, Connor finds himself crossing a line from which there is no return. Meanwhile Grace and Lorcan journey to Sanctuary, a mountain retreat presided over by vampirate guru, Mosh Zu Kamal. If anyone can heal Lorcan's blindness, it's Mosh Zu, but he's more interested in Grace. Combatting danger on all sides, Grace realises her fate is inextricably bound up with the vampirates...


A deadly political rivalry that ended in two brutal executions... An intricate love triangle that altered the course of history... A religious revolution that changed the world... THE TREASURE... For two thousand years, an undiscovered treasure rested in the rocky wilds of the French Pyrenees. A series of scrolls written in the first century by Mary Magdalene, these startling documents hold the power to redefine the events and characters of the New Testament. Protected by supernatural forces, the priceless cache can only be uncovered by a special seeker, one who has been chosen for the task by divine providence - The Expected One. THE CHOSEN ONE... When journalist Maureen Paschal begins the research for a new book, she has no idea that she is stepping into an ancient mystery so complex and dangerous that thousands of people have killed and died for it. As a long buried family scandal comes to light, she can no longer deny her own role in a deadly drama of epic international consequences.

The Expected One

Производитель: Simon & Schuster

Цена: 810.00 руб.

Описание:
A deadly political rivalry that ended in two brutal executions... An intricate love triangle that altered the course of history... A religious revolution that changed the world... THE TREASURE... For two thousand years, an undiscovered treasure rested in the rocky wilds of the French Pyrenees. A series of scrolls written in the first century by Mary Magdalene, these startling documents hold the power to redefine the events and characters of the New Testament. Protected by supernatural forces, the priceless cache can only be uncovered by a special seeker, one who has been chosen for the task by divine providence - The Expected One. THE CHOSEN ONE... When journalist Maureen Paschal begins the research for a new book, she has no idea that she is stepping into an ancient mystery so complex and dangerous that thousands of people have killed and died for it. As a long buried family scandal comes to light, she can no longer deny her own role in a deadly drama of epic international consequences.


From its first arrival in Britain with the Norman forces of William the Conqueror, violence and revenge are the cursed sword's constant companions. From an election-rigging scandal in 13th century Venice to the battlefield of Poitiers in 1356, as the Sword of Shame passes from owner to owner in this compelling collection of interlinked mysteries, it brings nothing but bad luck and disgrace to all who possess it.

Sword of Shame

Производитель: Simon & Schuster

Цена: 944.00 руб.

Описание:
From its first arrival in Britain with the Norman forces of William the Conqueror, violence and revenge are the cursed sword's constant companions. From an election-rigging scandal in 13th century Venice to the battlefield of Poitiers in 1356, as the Sword of Shame passes from owner to owner in this compelling collection of interlinked mysteries, it brings nothing but bad luck and disgrace to all who possess it.


Growing up in the ghettos of Washington, D.C., the cards are stacked against a hardworking dreamer like Rain Arnold. Rain has fought to be the best daughter she can: she studies hard and gets good grades; she helps her mother cook and clean. And unlike her defiant younger sister, she avoids the dangers of the city streets as if her life depends on it and it does. But Rain can't suppress the feeling that she has never truly fit in, that she is a stranger in her own world. Then one fateful night, Rain overhears something she shouldn't: a heartbreaking revelation from the past, a long-buried secret that is about to change her life in ways she never could have imagined. In the blink of an eye, everything Rain has ever known the family she has loved and the familiar place she has called home is left behind, and Rain is sent to live with total strangers, the wealthy Hudson family. But just as she did not belong to the troubled world she was raised in, Rain is also out of place in this realm of luxury and privilege. With nowhere to turn, Rain finds an escape in the theater, inside the walls of an exclusive private school. But will it be enough to fulfill her heart's deepest wish and give her a place to call home?

Rain

Производитель: Simon & Schuster

Цена: 735.00 руб.

Описание:
Growing up in the ghettos of Washington, D.C., the cards are stacked against a hardworking dreamer like Rain Arnold. Rain has fought to be the best daughter she can: she studies hard and gets good grades; she helps her mother cook and clean. And unlike her defiant younger sister, she avoids the dangers of the city streets as if her life depends on it and it does. But Rain can't suppress the feeling that she has never truly fit in, that she is a stranger in her own world. Then one fateful night, Rain overhears something she shouldn't: a heartbreaking revelation from the past, a long-buried secret that is about to change her life in ways she never could have imagined. In the blink of an eye, everything Rain has ever known the family she has loved and the familiar place she has called home is left behind, and Rain is sent to live with total strangers, the wealthy Hudson family. But just as she did not belong to the troubled world she was raised in, Rain is also out of place in this realm of luxury and privilege. With nowhere to turn, Rain finds an escape in the theater, inside the walls of an exclusive private school. But will it be enough to fulfill her heart's deepest wish and give her a place to call home?


Original watercolor illustrations used as concept sketches for both the manga and film versions of Nausicaa of the Valley of the Wind. This full-color, over-sized, hardcover book also includes Miyazaki's earliest sketches that eventually became the basis for some of the most beloved anime movies of the past 20 years.

Nausicaa of the Valley of the Wind. Watercolor Impressions

Производитель: Simon & Schuster

Цена: 3441.00 руб.

Описание:
Original watercolor illustrations used as concept sketches for both the manga and film versions of Nausicaa of the Valley of the Wind. This full-color, over-sized, hardcover book also includes Miyazaki's earliest sketches that eventually became the basis for some of the most beloved anime movies of the past 20 years.


After many years of hardship and bravery, the human race faces its greatest challenge. The sweeping war between titanic races - a conflict that has obliterated planets, extinguished entire stars, exterminated whole races - is reaching its end game. Allies become betrayers, strangers become fast friends, and enemies clash in a struggle that will rock the galaxy. For years, the alien Klikiss robots have pretended to be humanity's friends, but their seeming "help" has allowed them to plant an insidious Trojan Horse throughout the Earth Defence Forces, and the sudden rebellion of Earth's own companies leaves millions dead and the Terran Hanseatic League defenceless. In a desperate attempt to save his own race, the Ildiran Mage-Imperator Jora'h is forced into a devil's bargain with the evil hydrogues, which will require him to ambush and destroy what remains of the human race. But the gypsy Roamer clans and the green priests of the towering worldforest - scattered stepchildren of humanity - have found innovative ways to fight, as well as strange allies of incomprehensible power. As the climactic battle is engaged, the Ildiran Solar Navy, the Earth Defence Forces, the Roamers, green priests, Klikiss robots, and hydrogue warglobes collide in a fury that will destroy many and change the landscape of the Spiral Arm forever.

Of Fire and Night

Производитель: Simon & Schuster

Цена: 319.00 руб.

Описание:
After many years of hardship and bravery, the human race faces its greatest challenge. The sweeping war between titanic races - a conflict that has obliterated planets, extinguished entire stars, exterminated whole races - is reaching its end game. Allies become betrayers, strangers become fast friends, and enemies clash in a struggle that will rock the galaxy. For years, the alien Klikiss robots have pretended to be humanity's friends, but their seeming "help" has allowed them to plant an insidious Trojan Horse throughout the Earth Defence Forces, and the sudden rebellion of Earth's own companies leaves millions dead and the Terran Hanseatic League defenceless. In a desperate attempt to save his own race, the Ildiran Mage-Imperator Jora'h is forced into a devil's bargain with the evil hydrogues, which will require him to ambush and destroy what remains of the human race. But the gypsy Roamer clans and the green priests of the towering worldforest - scattered stepchildren of humanity - have found innovative ways to fight, as well as strange allies of incomprehensible power. As the climactic battle is engaged, the Ildiran Solar Navy, the Earth Defence Forces, the Roamers, green priests, Klikiss robots, and hydrogue warglobes collide in a fury that will destroy many and change the landscape of the Spiral Arm forever.


Rod Campbell's classic lift-the-flap book Dear Zoo has been a firm favorite with toddlers and parents alike ever since it was first published in 1982. Young readers love lifting the flaps to discover the animals the zoo has sent a monkey, a lion, and even an elephant! But will they ever find the perfect pet? With bright, bold artwork, a catchy refrain, and a whole host of favorite animals, Dear Zoo is a must for every child's bookshelf.

Dear Zoo: A Lift-The-Flap Book

Производитель: Simon & Schuster

Цена: 707.00 руб.

Описание:
Rod Campbell's classic lift-the-flap book Dear Zoo has been a firm favorite with toddlers and parents alike ever since it was first published in 1982. Young readers love lifting the flaps to discover the animals the zoo has sent a monkey, a lion, and even an elephant! But will they ever find the perfect pet? With bright, bold artwork, a catchy refrain, and a whole host of favorite animals, Dear Zoo is a must for every child's bookshelf.


In the second book starring Westchester County's most privileged middle schoolers, the Clique declares Massie a hero for hosting the first boy/girl Halloween party of 8th grade. Massie's already hired Landon Dorsey, the hottest party planner in the 9-1-4 area code, but her parents insist she has to invite the entire class. Unfortunately that means everyone. Layne is bummed that the boys will be there -- she IMs Claire that's so "DESPR8" -- as Claire wonders if maybe a boyfriend will make her happy.Meanwhile, Massie and the Clique are fighting over who gets to invite Derek Herrington. Dylan thought it was obvious that she was the one who danced all night with Derek at the OCD benefit last month, but says "Whatevs" when Kristen gets all weird about it. Fine, she can have him. He was a terrible dancer anyway and there will be tons of guys to choose from at the party....

The Clique 2: Best Friends for Never

Производитель: Simon & Schuster

Цена: 810.00 руб.

Описание:
In the second book starring Westchester County's most privileged middle schoolers, the Clique declares Massie a hero for hosting the first boy/girl Halloween party of 8th grade. Massie's already hired Landon Dorsey, the hottest party planner in the 9-1-4 area code, but her parents insist she has to invite the entire class. Unfortunately that means everyone. Layne is bummed that the boys will be there -- she IMs Claire that's so "DESPR8" -- as Claire wonders if maybe a boyfriend will make her happy.Meanwhile, Massie and the Clique are fighting over who gets to invite Derek Herrington. Dylan thought it was obvious that she was the one who danced all night with Derek at the OCD benefit last month, but says "Whatevs" when Kristen gets all weird about it. Fine, she can have him. He was a terrible dancer anyway and there will be tons of guys to choose from at the party....


Aliens love underpants, in every shape and size, But there are no underpants in space, so here's a big surprise... You probably thought aliens came down to Earth with a view to taking over the planet - but, no, they simply want to steal your pants! This zany, hilarious tale, delightfully brought to life by Ben Cort's vibrant illustrations, is sure to enchant and amuse the whole family. With a madcap, rhyming text, perfect for joining in, this story is fantastically fresh and funny - you'll laugh your pants off!

Aliens Love Underpants!

Производитель: Simon & Schuster

Цена: 1135.00 руб.

Описание:
Aliens love underpants, in every shape and size, But there are no underpants in space, so here's a big surprise... You probably thought aliens came down to Earth with a view to taking over the planet - but, no, they simply want to steal your pants! This zany, hilarious tale, delightfully brought to life by Ben Cort's vibrant illustrations, is sure to enchant and amuse the whole family. With a madcap, rhyming text, perfect for joining in, this story is fantastically fresh and funny - you'll laugh your pants off!


Jeannette Walls grew up with parents whose ideals and stubborn nonconformity were both their curse and their salvation. Rex and Rose Mary Walls had four children. In the beginning, they lived like nomads, moving among Southwest desert towns, camping in the mountains. Rex was a charismatic, brilliant man who, when sober, captured his children's imagination, teaching them physics, geology, and above all, how to embrace life fearlessly. Rose Mary, who painted and wrote and couldn't stand the responsibility of providing for her family, called herself an "excitement addict". Cooking a meal that would be consumed in fifteen minutes had no appeal when she could make a painting that might last forever.
Later, when the money ran out, or the romance of the wandering life faded, the Walls retreated to the dismal West Virginia mining town and the family Rex Walls had done everything he could to escape. He drank. He stole the grocery money and disappeared for days. As the dysfunction of the family escalated, Jeannette and her brother and sisters had to fend for themselves, supporting one another as they weathered their parents betrayals and, finally, found the resources and will to leave home.
What is so astonishing about Jeannette Walls is not just that she had the guts and tenacity and intelligence to get out, but that she describes her parents with such deep affection and generosity. Hers is a story of triumph against all odds, but also a tender, moving tale of unconditional love in a family that despite its profound flaws gave her the fiery determination to carve out a successful life on her own terms.

Glass Castle

Производитель: Simon & Schuster

Цена: 1265.00 руб.

Описание:
Jeannette Walls grew up with parents whose ideals and stubborn nonconformity were both their curse and their salvation. Rex and Rose Mary Walls had four children. In the beginning, they lived like nomads, moving among Southwest desert towns, camping in the mountains. Rex was a charismatic, brilliant man who, when sober, captured his children's imagination, teaching them physics, geology, and above all, how to embrace life fearlessly. Rose Mary, who painted and wrote and couldn't stand the responsibility of providing for her family, called herself an "excitement addict". Cooking a meal that would be consumed in fifteen minutes had no appeal when she could make a painting that might last forever. Later, when the money ran out, or the romance of the wandering life faded, the Walls retreated to the dismal West Virginia mining town and the family Rex Walls had done everything he could to escape. He drank. He stole the grocery money and disappeared for days. As the dysfunction of the family escalated, Jeannette and her brother and sisters had to fend for themselves, supporting one another as they weathered their parents betrayals and, finally, found the resources and will to leave home. What is so astonishing about Jeannette Walls is not just that she had the guts and tenacity and intelligence to get out, but that she describes her parents with such deep affection and generosity. Hers is a story of triumph against all odds, but also a tender, moving tale of unconditional love in a family that despite its profound flaws gave her the fiery determination to carve out a successful life on her own terms.


Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, "Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Permission Marketing. Turning Strangers Into Friends And Friends Into Customers

Производитель: Simon & Schuster

Цена: 1289.00 руб.

Описание:
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, "Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.


Winner of the 1996 American Book Award and the Oliver Cromwell Cox Award for Distinguished Anti-Racist Scholarship Americans have lost touch with their history, and in this thought-provoking book, Professor James Loewen shows why. After surveying twelve leading high school American history texts, he has concluded that not one does a decent job of making history interesting or memorable. Marred by an embarrassing combination of blind patriotism, mindless optimism, sheer misinformation, and outright lies, these books omit almost all the ambiguity, passion, conflict, and drama from our past. In ten powerful chapters, Loewen reveals that: The United States dropped three times as many tons of explosives in Vietman as it dropped in all theaters of World War II, including Hiroshima and Nagasaki Ponce de Leon went to Florida mainly to capture Native Americans as slaves for Hispaniola, not to find the mythical fountain of youth Woodrow Wilson, known as a progressive leader, was in fact a white supremacist who personally vetoed a clause on racial equality in the Covenant of the League of Nations The first colony to legalize slavery was not Virginia but Massachusetts From the truth about Columbus's historic voyages to an honest evaluation of our national leaders, Loewen revives our history, restoring to it the vitality and relevance it truly possesses.

Lies My Teacher Told Me. Everything Your American History Textbook Got Wrong

Производитель: Simon & Schuster

Цена: 1334.00 руб.

Описание:
Winner of the 1996 American Book Award and the Oliver Cromwell Cox Award for Distinguished Anti-Racist Scholarship Americans have lost touch with their history, and in this thought-provoking book, Professor James Loewen shows why. After surveying twelve leading high school American history texts, he has concluded that not one does a decent job of making history interesting or memorable. Marred by an embarrassing combination of blind patriotism, mindless optimism, sheer misinformation, and outright lies, these books omit almost all the ambiguity, passion, conflict, and drama from our past. In ten powerful chapters, Loewen reveals that: The United States dropped three times as many tons of explosives in Vietman as it dropped in all theaters of World War II, including Hiroshima and Nagasaki Ponce de Leon went to Florida mainly to capture Native Americans as slaves for Hispaniola, not to find the mythical fountain of youth Woodrow Wilson, known as a progressive leader, was in fact a white supremacist who personally vetoed a clause on racial equality in the Covenant of the League of Nations The first colony to legalize slavery was not Virginia but Massachusetts From the truth about Columbus's historic voyages to an honest evaluation of our national leaders, Loewen revives our history, restoring to it the vitality and relevance it truly possesses.


This is a collection of original stories from some of the best-loved names and hottest new talents in a wide range of fantasy genres. These stories take us to fantastic new worlds in the classic genre mould, as well as taking on contemporary settings. Authors include: Janny Wurtz, Hal Duncan, Juliet E. McKenna and Chris Roberson.

The Solaris Book of New Fantasy

Производитель: Simon & Schuster

Цена: 625.00 руб.

Описание:
This is a collection of original stories from some of the best-loved names and hottest new talents in a wide range of fantasy genres. These stories take us to fantastic new worlds in the classic genre mould, as well as taking on contemporary settings. Authors include: Janny Wurtz, Hal Duncan, Juliet E. McKenna and Chris Roberson.



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