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Success is not founded on miracles, but is almost always the product of a clear concept the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today 70 years after the company was founded the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set it's sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

The Ferrari Book. Passion for Design

Производитель: teNeues

Цена: 12078.00 руб.

Описание:
Success is not founded on miracles, but is almost always the product of a clear concept the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today 70 years after the company was founded the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set it's sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.


If Sir Elton John wrote the Foreword and director John Waters wrote the Afterword, then we're surely dealing with a major talent. In this 400 page retrospective, award-winning photographer Greg Gorman presents the finest shots of his half-century in Hollywood. Throughout his star-studded portfolio entitled, "It's Not About Me", you'll find the likes of Leonardo DiCaprio and Johnny Depp at the beginning of their careers, as well as the iconic posters Gorman created for films such as Scarface and Tootsie, record covers for David Bowie, and magazine covers for Andy Warhol.

It's Not About Me

Производитель: teNeues

Цена: 8831.00 руб.

Описание:
If Sir Elton John wrote the Foreword and director John Waters wrote the Afterword, then we're surely dealing with a major talent. In this 400 page retrospective, award-winning photographer Greg Gorman presents the finest shots of his half-century in Hollywood. Throughout his star-studded portfolio entitled, "It's Not About Me", you'll find the likes of Leonardo DiCaprio and Johnny Depp at the beginning of their careers, as well as the iconic posters Gorman created for films such as Scarface and Tootsie, record covers for David Bowie, and magazine covers for Andy Warhol.



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