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Прочие
Производитель Hoaki


When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain it's meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver it's image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives work processes and be inspired to design types that satisfy their clients and wow their viewers.

Optimum Type. Custom Typography Design and Application

Производитель: Hoaki

Цена: 5086.00 руб.

Описание:
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain it's meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver it's image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives work processes and be inspired to design types that satisfy their clients and wow their viewers.


This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

Visual Merchandising and Display

Производитель: Hoaki

Цена: 3634.00 руб.

Описание:
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.


Drawing is a universal language, but not everybody feels capable of giving it a go. This is a useful and entertaining book about the pleasure of drawing, by showing, with some exercises, that anybody can draw through learning to see first. Based on the renowned method by Betty Edwards and intended either for beginners or those who need a refresher course, this book is an updated and personal account by the author which will make the fear of drawing disappear to anyone willing to try. This is a completely different drawing school for the gifted, the untalented, the stressed and the completely desperate and a useful and entertaining method for learning to draw by learning to see first. By looking at the world, without the interference of feelings and what our brain assumes we are looking at, the hand will pick up the skills and abilities to produce a wide array of drawings. Humorous and enlightening, reading this book will definitely spark anyone's creativity.

Learn to See, Learn to Draw. The Definitive and Original Method for Picking Up Drawing Skills

Производитель: Hoaki

Цена: 2786.00 руб.

Описание:
Drawing is a universal language, but not everybody feels capable of giving it a go. This is a useful and entertaining book about the pleasure of drawing, by showing, with some exercises, that anybody can draw through learning to see first. Based on the renowned method by Betty Edwards and intended either for beginners or those who need a refresher course, this book is an updated and personal account by the author which will make the fear of drawing disappear to anyone willing to try. This is a completely different drawing school for the gifted, the untalented, the stressed and the completely desperate and a useful and entertaining method for learning to draw by learning to see first. By looking at the world, without the interference of feelings and what our brain assumes we are looking at, the hand will pick up the skills and abilities to produce a wide array of drawings. Humorous and enlightening, reading this book will definitely spark anyone's creativity.


At some point or another in the life of a company comes that time when it's logo needs to be redesigned. The reasons can vary: the logo may already be outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying... When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.

Redesigning Logos

Производитель: Hoaki

Цена: 4834.00 руб.

Описание:
At some point or another in the life of a company comes that time when it's logo needs to be redesigned. The reasons can vary: the logo may already be outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying... When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.


Draping, also known as moulage, is a fashion design technique that involves working with fabric directly on a mannequin, 'sculpting' the toile on a dress form. Imagination and freedom are the key principles of this process, allowing the designer to start from an idea and change it as the garment progresses. Pieces take shape inch-by-inch on the dress form, going directly from sketch to fabric. Using the intricate process of draping, this extensively illustrated publication is an essential step-by-step guide for students, couture connoisseurs and fashion professionals who want to delve deeper into a technique used by prestigious fashion houses around the globe. This volume offers everything readers need to learn about the principles of draping and to gain a solid foundation for making their own imaginative pieces without limiting their creativity.

Fashion Draping Techniques. Volume1

Производитель: Hoaki

Цена: 2786.00 руб.

Описание:
Draping, also known as moulage, is a fashion design technique that involves working with fabric directly on a mannequin, 'sculpting' the toile on a dress form. Imagination and freedom are the key principles of this process, allowing the designer to start from an idea and change it as the garment progresses. Pieces take shape inch-by-inch on the dress form, going directly from sketch to fabric. Using the intricate process of draping, this extensively illustrated publication is an essential step-by-step guide for students, couture connoisseurs and fashion professionals who want to delve deeper into a technique used by prestigious fashion houses around the globe. This volume offers everything readers need to learn about the principles of draping and to gain a solid foundation for making their own imaginative pieces without limiting their creativity.


Today letterpress is in revival and widely used in books, posters, bespoke stationery like invitations, name cards, letterheads and so on. Letterpress designers like Alan Kitching or Jesus Morentin crave out their names in the computer-generated design world with beautiful-composed types. This book introduces the history and the process of letterpress printing and includes a list of classic movable types arranged in style order. The volume also includes letterpress designers, artists, type foundries, institutions, or even museums from all over the world, each with an elaborated biography and exclusive interviews with the most relevant professionals in this area. It will prove to be a handbook for type designers, letterpress designers, type lovers, design students and ordinary readers who enjoy crafts and prints.

Get Impressed! The Revival of Letterpress and Handmade Type

Производитель: Hoaki

Цена: 4239.00 руб.

Описание:
Today letterpress is in revival and widely used in books, posters, bespoke stationery like invitations, name cards, letterheads and so on. Letterpress designers like Alan Kitching or Jesus Morentin crave out their names in the computer-generated design world with beautiful-composed types. This book introduces the history and the process of letterpress printing and includes a list of classic movable types arranged in style order. The volume also includes letterpress designers, artists, type foundries, institutions, or even museums from all over the world, each with an elaborated biography and exclusive interviews with the most relevant professionals in this area. It will prove to be a handbook for type designers, letterpress designers, type lovers, design students and ordinary readers who enjoy crafts and prints.



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